Brands & Merch

O2 sets up live music YouTube channel

By | Published on Monday 14 March 2011

O2 Academy TV

O2 has created its own YouTube channel which will feature live music from all the venues around the country that the phone company claims tedious naming rights to.

O2AcademyTV will feature interviews and behind-the-scenes footage recorded at O2 branded venues, as well as full live performances. It’s a surprising move mainly because I’d always assumed they had something like this already, it surely being an obvious extension of any major live music sponsorship.

Punters will also be encouraged to upload footage they have recorded at O2-branded venues, which will be available for everyone to enjoy just as long as it takes for the labels that featured artists are signed with to issue a take-down notice.

Commenting on the new channel, O2’s sponsorship king Jasmine Skee told Marketing Magazine, “O2AcademyTV celebrates the raw aspect of live music in our venues, giving fans a unique opportunity to get closer to the artists they love, and giving artists a creative platform to promote their shows”.