Artist News Releases

Oasis release new version of D’You Know What I Mean with re-cut video

By | Published on Friday 19 August 2016


A new version of the video for Oasis’s 1997 single ‘D’You Know What I Mean’ has been released, to coincide with a new nineteenth anniversary re-issue of the band’s ‘Be Here Now’ album.

Back in 1997, ‘D’You Know What I Mean’ was largely considered to be the signal that Oasis were past their creative peak. Its high budget video, with all helicopters and that, only magnified that view. Now, of course, the song is considered by all living humans to be the band’s crowning achievement. Possibly.

Director’s Dom & Nic say of their re-cut video, which is accompanied by a new mix of the original track: “This was a once in a lifetime opportunity to bring the quality of the original video up to today’s high definition standards, and also to look at the film again with fresh eyes and see what we could improve”.

“Back in those heady days we shot the video on beautiful looking 35mm film, then the height of movie making technology, just like it was a feature film”, they continue. “Shooting like that today would be unthinkable for a music video of this scale, film simply costs too much compared with digital cameras for all but the most extravagant projects”.

“We also had the help of The British Army”, they add. “Who cleverly saw it as the perfect recruitment drive, though questions were later asked in the House Of Commons concerning the British taxpayers helping Oasis make music videos!”

On the process of reworking the video, they say: “The 35mm film from the original shoot had been stored safely in the Oasis archive, which meant we could go back to the original film to re-master and recreate the video. This was the film equivalent of finding the band’s long lost studio master tapes in pristine condition. During the process of re-editing we discovered even more powerful performance moments from the band, more epic helicopter shots and a new pacing with greater drama and energy than before”.

‘Be Here Now: Chasing The Sun Edition’ is due for release on 7 Oct. Watch the new video for ‘D’You Know What I Mean’ here: