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Brands & Merch
One Direction designing perfume
By CMU Editorial | Published on Monday 3 December 2012
One Direction are set to rival young Justin Bieber in the adolescent-boy-branded perfume game. The band will release their very first fragrance in 2013, having refined it over the past six months in collaboration with luxury scent experts Oliviann Beauty.
Confiding in fashion and beauty site WWD.com, Oliviann President Dana Kline said the purchase date for eau de 1D will fall in Autumn 2013. She also said it’ll be allocated first to places where One Direction happen to be touring, which makes sense.
