Business News Deals Digital

Onkyo and 7digital partner on high quality music service

By | Published on Monday 2 June 2014


Japanese hi-fi manufacturer Onkyo has announced plans to expand its high quality music store, e-onkyo, into the US and Europe via a partnership with 7digital. The store will give users of net-connected Onkyo products access to downloads of Flac format music files from the 7digital catalogue.

Onkyo president Shinsuke Yamashita said of the expansion: “We feel strongly that consumers deserve to hear their favourite music in clear, clean and crisp sound. Our e-onkyo music service launched in 2005 in Japan and we are now delighted to bring the successful service to consumers in Europe and the US. There is no better partner to do this with than 7digital, whose long-standing expertise and dedication to high quality is second to none”.

Co-founder of 7digital, Ben Drury added: “Over the last decade, we have set the standard in simplifying access to digital music for our partners and their customers. With the introduction of our HD digital music portfolio we hope to reconfirm 7digital’s position as a leader in high quality digital music services. There is a global demand for higher definition digital music and it’s exciting to have such an internationally-recognised and respected industry brand as Onkyo as our first major partner in this space”.

He continued: “We have always been focused on transforming the way people listen to and engage with music through connected devices. The upgrade of our catalogue and partnership with a premier global brand such as Onkyo keeps us both at the front of this HD music revolution”.

Earlier this year, Neil Young raised more than $6 million on Kickstarter for his new high quality portable audio player and download service, Pono. E-onkyo probably won’t be as rubbish as that.