Business News Deals Digital Labels & Publishers

Orfium buys Soundmouse

By | Published on Tuesday 17 January 2023


Orfium – a technology firm that provides, and I quote, “software, data and licensing solutions for the entertainment industry’s most complex problems around music, content and rights management” – has acquired audio ID company Soundmouse.

Confirming the deal, Orfium’s CEO Rob Wells says: “Making music easier to find, use, track and monetise across all channels is one of the core problems we’re helping to solve for the industry. Our software, built on advances in machine learning and AI, empowers rights owners, creators and key stakeholders to realise more value as new platforms for media consumption emerge and scale. There is no other company in this space building and investing in technology like Orfium”.

The acquisition of the Soundmouse platform – which is used by media and digital companies, and the music industry’s collecting societies, to track and monitor music usage, and facilitate the management of so called ‘cue sheets’ – “enables us to scale our product offering”, Wells adds.

And not only that, but also to “expand deeper into the complex infrastructure of the entertainment industry, streamlining content creation and management for programme makers, broadcasters and music rightsholders”.

Confirming the deal from its side, Soundmouse Co-CEO Charles Hodgkinson says: “Over the past 20 years, Soundmouse has been building and setting the standard in cue sheet management and monitoring for the broadcast and entertainment production space”.

“Combine that with Orfium’s expertise in user-generated content tracking and claiming for publishers, labels and production music companies and we bring the worlds of digital and broadcast together in an integrated way. There is a huge amount of synergy between our companies which will allow us to deliver even more benefits to creators, rightsholders, broadcasters and collecting societies with cutting edge technology and industry expertise”.