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Partner talks underway for enhancing music sharing within Twitter

By | Published on Thursday 27 March 2014


Following the news that Twitter’s standalone #Music app is being shuttered, the Wall Street Journal has reported that the social networking firm has various ambitions for facilitating music sharing within its main platform.

Like its biggest rival Facebook, Twitter has no interest in getting into the business of licensing and hosting music itself, but is seeking partnerships with other music platforms that would involve better integration of those services within the tweets eco-system.

The micro-blogging firm already had partnerships with iTunes, Spotify and Rdio for its #Music service but it’s not clear if the plan is to now move the content partner functionality previously available in the bespoke app over to main Twitter platform. Meanwhile the Journal says that new talks have been had with SoundCloud, Vevo and Beats Music.

The latter might be a logical partner given Twitter’s music projects are now being led by Bob Moczydlowsky, previously of Topspin. Beats Music, of course, is led by former Topspin boss Ian Rogers, and recently acquired the direct-to-fan company.