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Paul Cheetham joins AEG to book new music hall in Berlin

By | Published on Tuesday 5 September 2017


AEG has announced it has hired Paul Cheetham to be Bookings Director for a new venue it will open in Berlin next year alongside the existing Mercedes-Benz Arena.

The new 4500 capacity music hall will form part of what the live firm is calling Mercedes Platz, a new entertainment district being constructed next to the Mercedes-branded arena, that was previously known as O2 World under a previous sponsorship deal.

Cheetham, who has worked in live music for over two decades – in the UK and elsewhere in Europe – has in recent years been involved in the management of various music conferences and showcase festivals, especially in Germany, as MD of Heartburst Management. That includes the Reeperbahn Festival, which takes place again in Hamburg later this month.

In addition to announcing Cheetham’s hire, AEG has also confirmed that Aissata Hartmann-Sylla, a long-time booker at the Mercedes-Benz Arena, has been promoted to the role of Senior Director and will now oversee ‘event acquisition’ for both the existing arena and the new music hall.