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Business News Labels & Publishers
Peermusic launches new 360 degree music firm in China
By CMU Editorial | Published on Monday 30 January 2012
Another music publisher expanding into new domains now, this time both geographically and in terms of different strands of the music industry. Peermusic last week announced the launch of Shake Music, a new Beijing-based joint venture between Steven Frock – who has formerly worked for both Warner and Universal’s publishing companies in the Asian market – and Peermusic’s Hong Kong office.
Shake Music is described by its owners as “a 360 degree entertainment company with a broad business scope including artist development, music production and music publishing activities”, adding that the name ‘Shake’ “speaks to the company’s vision of exploring new ways to penetrate the ‘Wide Wild East’ through serving both the domestic and international music community”.
Commenting on the new venture, Peermusic CEO Ralph Peer told CMU: “China is a dynamic music market with considerable growth potential but local knowledge as well as flexibility are essential requirements to tap that potential. Thus we are excited to be working with Steven who has had many years of on the spot experience working in this challenging environment. Shake Music allows us to have a local foundation to work with Chinese composers as well as to serve our worldwide composers in this extraordinary and demanding market”.
Frock added: “This joint venture will allow us to leverage Peermusic’s extensive repertoire and talents to provide high quality music content and services for the music customers in China. I am excited about structuring the integration in the most effective and efficient way not only to meet the challenges of the current environment, but also to take full advantage of future opportunities in this emerging market through our capacity to market and administer overseas and domestic music copyright in China, as well as artist development, music production and event organisation”.
