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Brands & Merch
Pepsi deals: Jackson estate and Katy Perry
By CMU Editorial | Published on Friday 4 May 2012
I always thought Pepsi should have sponsored Michael Jackson’s cremation, but then he wasn’t cremated, and that would be two inappropriate remarks regards the premature death of the late king of pop in one one day, which just wouldn’t do.
Anyway, the cola brand has done a deal with the Jackson Estate which will see the singer’s image used in a new global ad campaign to coincide with a re-release of ‘Bad’. Pepsi cans will also featured pictures of the singer and options to download some exclusive remixes.
It was while filming a 1984 commercial for Pepsi, of course, that some pyros malfunctioned setting the pop star on fire. Some have claimed it was treatment required for those injuries that led to Jackson becoming addicted to prescription painkillers, a problem that allegedly dogged the performer for the rest of his life. Though the singer did make up with Pepsi bosses, taking part in subsequent promotional campaigns for the drinks brand in 1988 and 1991.
Also selling her soul to Pepsi this week was Katy Perry, who announced a partnership with the drinks firm as part of the promotion for her upcoming film ‘Katy Perry: Part Of Me 3D’.