Brands & Merch Business News Deals

Perryscope partners with Epic Rights on Woodstock brand management

By | Published on Tuesday 20 May 2014


International licensing and merch company (and recent SFX pick-up) Perryscope Productions is teaming with global branding, licensing and rights management firm Epic Rights to take joint charge of marketing and selling products developed around the Woodstock brand, which celebrates its 45th anniversary this year.

The partnership with Woodstock Ventures – the firm that launched the Woodstock Festival in 1969 and now owns the Woodstock brand’s intellectual property – will find Perryscope and Epic leading new social media and e-commerce initiatives, and Woodstock’s “fashion-driven” online store, which reflects “the ongoing trend of natural and homegrown products including apparel, accessories, home goods and stationery”.

A joint statement from Woodstock Ventures’ Joel Rosenman, Michael Lang, and daughter of original Woodstock co-producer John Roberts, Jen Roberts, reads: “Woodstock Ventures is excited to be collaborating with these two highly successful companies. We believe this partnership will move Woodstock forward in a relevant and deserving way that respects the history and culture of the brand. At Woodstock, the gathering changed our lives, the music changed the world, and, through this new partnership, we intend to continue to be a force for positive change”.

Perryscope boss Norman Perry adds: “Woodstock has remained a classic brand over the decades. There have been both a consistent presence and an ongoing expansion of the brand thanks to the many licensees engaged with it. Woodstock made a global cultural impact, awakening the world to the power of music, community and respect for nature. We look forward to working with the Epic Rights team to continue to deliver the brand’s message to new generations”.