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Pioneer DJ parent company acquires stake in DJ Monitor
By Andy Malt | Published on Monday 3 October 2022
AlphaTheta – the parent company of the Pioneer DJ hardware company – has acquired a 25% stake in DJ Monitor, which provides audio ID technology – especially to the music industry’s collecting societies – for tracking music usage at venues and events, especially in the dance music space. Under the new deal, DJ Monitor will work closely with AlphaTheta’s royalty distribution platform KUVO.
“Music creators are at the core of the electronic music community, so it’s absolutely vital that they get paid when their music is played publicly”, says AlphaTheta CEO Yoshinori Kataoka. “Fair royalty distribution enables artists to keep making music that DJs want to play and audiences want to hear”.
“At AlphaTheta Corporation, we’re passionate about using our technical expertise and global reach to support music creators”, he goes on. “It’s a natural fit for us to partner with DJ Monitor, a company that shares our vision and determination to ensure artists are paid fairly. We look forward to working closely with them on the development of KUVO, among other exciting projects”.
DJ Monitor CEO Yuri Dokter adds: “Having pioneered club and event monitoring through music recognition technology since 2005, DJ Monitor has become the de facto standard for collective management organisations around the world, pushing transparency by providing auditable data. With club music embedded in our DNA, our partnership with AlphaTheta will create the most credible and robust system to maximise electronic music creator incomes”.
