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Business News Digital Media
PledgeMusic allies with NME Emerging
By Chris Cooke | Published on Friday 23 March 2018
PledgeMusic has this week been bigging up its new alliance with the now exclusively online NME, with the direct-to-fan and pre-order platform allying with NME Emerging, the service launched by the music magazine last year to support grassroots talent.
As a result of the tie-up, NME Emerging artists will be encouraged to build their own campaigns with Pledge, and promote themselves to its community, while artists already utilising PledgeMusic will be able to push their projects to the NME audience.
Says NME Digital Director Keith Walker: “Working with PledgeMusic is a natural fit for the NME. It benefits fans and artists by introducing a new way to bring them together on NME Emerging”.
Meanwhile PledgeMusic’s Malcolm Dunbar adds: “NME has a rich history of supporting unsigned and independent talent and the PledgeMusic model of rights-free funding is perfectly aligned with that. All of us at PledgeMusic very much look forward to working with the NME team on the project”.
