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PledgeMusic appoints new marketing chief
By Chris Cooke | Published on Wednesday 3 August 2016
Direct-to-fan platform and pre-order specialist PledgeMusic yesterday announced the appointment of a new globally focused marketing chief in the form of former Sony Music exec Adam Lekach, who was most recently with the Kemado Media Group.
In his new job of SVP Marketing at Pledge, Lekach will “oversee the company’s global marketing and campaign management strategy with responsibility for evolving cross-company synergies and driving increasingly better results for PledgeMusic’s partner base”. And who doesn’t love a good cross-company synergy. So definitely evolve more of them.
“Adam Lekach is a highly creative and results-driven digital marketing executive and we are enormously pleased to have him on-board”, says his new boss, Pledge CEO Dominic Pandiscia. “He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music”.