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Pop Justice launches label

By | Published on Tuesday 13 July 2010

Top pop website Popjustice has announced that it is launching its own record label, Popjustice Hi-Fi. The company is a joint venture between Popjustice founder Peter Robinson, Darling Department’s Dan Stevens and David Laub, and EMI/Virgin Records.

Popjustice explain: “Basically we have convinced Virgin Records to give us some cash (amazing) and we’ll be releasing some stuff ourselves and some other stuff through Virgin. The Virgin Records connection is amazing. It’s a label with a long, rich history covering acts as diverse as Kavana, Billie Piper and Caprice so the future of pop is in safe hands”.

Speaking to Music Week, Robinson added: “They’re the best match for what we want to do. Virgin’s got a really rich pop heritage and I think the success of some of their recent releases speaks for itself – in the last year the team there seems to have turned it into one of Britain’s best pop labels. There’s an understanding there of what makes pop tick, and there’s lots that will complement (and hopefully be complemented by) what the Popjustice Hi-Fi team has to offer”.

The new label’s first release will be a single by Swedish singer Rosanna, called ‘Waterfall’, on 22 Aug, while the second will be the new single from Bright Light Bright Light, ‘Love Part II’, on 12 Sep.

For more info on Popjustice Hi-Fi, go to

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