Presenters to return to NME radio

By | Published on Thursday 22 July 2010

Voices, you know, human voices, speaking like, will return to NME Radio in September, following a deal between the magazine’s publishers IPC and radio firm Town & Country.

As previously reported, NME Radio basically went off the air last month after the company who ran it, DX Media, told IPC the project was no longer commercially viable. Presenter-led shows went off the air immediately, and since then the NME radio channel has been paying back-to-back music. But presenters should reappear in September thanks to a deal with Town & Country, who own Welsh new music and rock station Nation Radio, which took over from Xfm South Wales back in 2008.

Confirming the new arrangement, NME Publishing Director Paul Cheal, told CMU yesterday: “There has been a fantastic groundswell of support from listeners, the radio industry, record labels and artists to find a way to keep NME Radio on air. We’re pleased to be working with an established broadcaster that has successfully developed Nation Radio into one of the UK’s fastest-growing stations and we are both committed to making NME Radio an even better service”.

Town & Country big cheese Jason Bryant said: “NME is an iconic national music brand. We are delighted to be working with IPC to deliver a radio station for listeners who want a credible alternative listen and for advertisers who want to reach an attractive young audience profile”.