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Business News Deals Management & Funding
Primary Wave forms joint venture with Violator Management
By CMU Editorial | Published on Monday 19 September 2011
US-based independent music company Primary Wave, which boasts publishing, brand partnership and artist management divisions, has announced a new joint venture with Chris Lighty’s Violator Management, which will result in a new company called Primary Violator, offering management and other music business services.
The company will sit alongside Primary Wave’s other businesses, which already include a busy talent management division, which has grown quite a bit in recent years, mainly by forming partnership with various established US artist managers. Although Primary Wave founder Larry Mestel will be CEO of the new JV, Lighty will be COO, and he will be supported by Michael ‘Blue’ Williams, President of Primary Wave Talent.
Says Lighty: “I am excited to launch Primary Violator with two of the most talented and respected executives in the industry. The music business is all about innovation and this strategic partnership will create a more diversified company, which will bring forth a wealth of opportunities for our clients”.
