Business News Deals Labels & Publishers

Primary Wave takes stake in Rough Trade Publishing

By | Published on Tuesday 2 May 2017

Rough Trade Publishing

US-based music firm Primary Wave has announced an alliance with Rough Trade Publishing, which will see the two companies finance new signings together, while the former takes equity in the latter.

As previously reported, the music publishing side of Rough Trade split off from the label in 1991, and has been independent ever since. Last year it merged with American music publisher House Of Hassle, at which point it was announced that the founders of the Rough Trade brand – Geoff Travis and Jeannette Lee, who still run the label – would once again have an A&R role with the revamped publishing business.

Confirming the new alliance with Primary Wave, Rough Trade Publishing’s SVP Legal Affairs, Gandhar Savur, said: “We had been looking to partner with another company that is as motivated as we are to sign bands and do exciting deals. We’ve finally met our match with Primary Wave. We couldn’t be more excited for what the future holds”.

Meanwhile Justin Shukat over at Primary Wave added: “Rough Trade is a legendary brand in the music business. Their vision and hard working team made Rough Trade Publishing an ideal company for us to do business with”.