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Brands & Merch
Pro Green to ambassador for Relentless
By CMU Editorial | Published on Tuesday 19 June 2012
Professor Green has become the new Brand Ambassador for Relentless, ‘brand ambassador’ now being an actual thing pop stars can aspire to be.
The brand partnership will see the rapper appear in the Coke-owned energy drink’s first ever TV commercial, which Green himself will reveal at a special event in East London next month (not since a no-show Kan-Z projected grainy footage of their new video onto the side of Shoreditch’s Box Park have East London hip hop fans been so excited).
Says EMI’s VP of Brand Partnerships Bob Workman: “A combination of Professor Green’s artistic attitude and personality, as well as his incredible ability to engage with fans of all persuasions, has made this exciting partnership possible. Both Professor Green and Relentless Energy Drink have such a strong sense of who they are and the cutting edge creative that Relentless Energy Drink bring to the table forms an amazing backdrop for showcasing Professor Green’s music”.
