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PRS appoints new CEO from outside the music business

By | Published on Friday 17 May 2019

Andrea C Martin

UK song right collecting society PRS has appointed a new CEO who will take over running the organisation on 17 Jun. She replaces outgoing chief Robert Ashcroft, who announced he was departing the society back in November.

The new boss is Andrea C Martin, who comes from outside the music industry. However, her CV includes marketing, data and management roles at companies like Readers Digest, Royal Mail and ADT Canada. This makes it an interesting and possibly sensible hire, given some of the biggest challenges faced by PRS today revolve around data and communications.

The collecting society said of its incoming boss: “A recognised leader and transformation specialist, her focus has been on delivering exceptional customer service and growth, utilising technology and big data. She has a proven track record in building strong teams, investing in employee development and multi-stakeholder communications to lead highly performing businesses”.

The society’s Chair – Nigel Elderton of publisher Peermusic – added: “Andrea is an exceptional business leader and I know will continue and accelerate PRS’s development into the world’s leading rights management organisation. Our industry is changing and increasingly competitive; we have to offer the best service and experience to every member, every customer and our employees too. I look forward to working with Andrea to deliver our vision and would like to welcome her on behalf of all of members”.

Martin herself said of her new gig: “I am honoured and excited to lead PRS For Music and have the opportunity to shape the future of a renowned UK and global music business, that is inherent to its songwriters, composers and publishers. I look forward to working with the team and the board to ensure our members and customers are well served”.