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Pure and Universal announce partnership

By | Published on Wednesday 12 June 2013


Apparently research recently carried out by Pure and AudienceNet showed that “consumers are ready to buy wireless speakers”. I’m not sure what they’ve previously been waiting for. Perhaps the NHS has started funding wire phobia therapy.

But it’s with this in mind that Pure, as a maker of wireless speakers, has announced an alliance with Universal Music. The two companies will launch a new webstore to promote and flog Pure’s wireless multi-room music speaker system, which goes by the only slightly ridiculous name of Jongo. Universal will presumably bring content to the store, though it’s not currently entirely clear what, Pure already operates its own streaming service for use with the firm’s hi-fi devices.

Confirming the partnership, Pure’s Marketing Director Nick Hucker told CMU: “Universal Music is the perfect partner for Pure as they understand the unique proposition of combining innovative audio equipment with compelling content and services and how to package them in an attractive way to consumers in an e-commerce environment. In addition to the new webstore, we will be working together on a range of bespoke products and offers to bring Jongo and Pure Connect to a much broader audience. Watch this space to find out more!”

While Universal Music UK’s Head Of E-Commerce Stephen Partridge said: “Consumers are starting to embrace new streaming technologies and services and are looking for new and easy ways to discover and enjoy new music. Pure has developed an incredibly accessible and flexible way to take multi-room audio into the mainstream and we are extremely excited to be working with such an innovative company to bring Jongo and the great range services available through Pure Connect to music fans around the world”.