Qriocity music service launches

By | Published on Thursday 6 January 2011


So, Sony launched the music strand of its previously reported and stupidly named content-on-demand platform Qriocity just before Christmas here in the UK. Going by the snappy name of ‘Music Unlimited powered by Qriocity’, the new streaming music service is actually powered by London-based Omnifone and offers access to about six million tracks from the four majors and some indies.

It can be accessed by paying Qriocity subscribers on any net-connected Sony device, including Bravia TVs, Blu-Ray players, PS3s and VAIO computers. Portable Sony devices and Android phones will also be able to tap into the streaming service in due course.

Sony’s Kazuo Hirai told reporters: “As we start to expand Qriocity globally, these services ‘powered by Qriocity’ offer a single ID log-in and wallet solution, and empower users to easily consume content including music and video across a growing number of integrated devices. Seamless accessibility to content through these fresh user experiences will enrich Sony’s network service offerings and continually add value to the unique aspects of Sony’s network-enabled products”.

A basic subscription is available for £3.99, with a ten pound premium option also available. Having launched in the UK and Ireland, roll out in North America, Australasia and other European territories will follow later this year.