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Radio 1 to recruit two social media overseers

By | Published on Wednesday 16 October 2013

Radio 1

Following the news last week that Radio 1 is getting its own video channel on the iPlayer, the boss of the BBC station yesterday revealed social media will also be getting more attention in the near future.

Ben Cooper revealed at the Radio Festival in Salford that he was recruiting a social media producer for both Radio 1 and its sister station 1Xtra to oversee each channel’s Twitter, Facebook and other social media accounts, and to ensure more two-way dialogue with listeners over the social networks. Assessing how fit indie girls who visit the Radio 1 studios are may or may not be part of the job.

Confirming the new social media posts, Cooper said: “These two new roles are crucial as we continue to respond to the changing demands of our listeners. They will act as authors, and ensure that our conversations on these platforms have a consistent tone of voice and are more engaged in a two-way dialogue with our audiences. Distinct platforms need unique expertise and this is what these posts will offer”.