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Business News Media
RAJAR Round Up: Good quarter for 6 Music and Virgin Radio, not Radio 1
By Chris Cooke | Published on Thursday 26 October 2017
Roll up, roll up, here are some top stats from the latest batch of RAJAR radio listening figures, which were pushed out into the world this morning.
1. It was Radio 1’s 50th birthday last month, of course, so that was exciting. To celebrate the station’s breakfast show scored its lowest listening figures since RAJAR began in 1992, with Nicky Grimmy Shaw talking to about 4.9 million listeners a week. “Oh, but the kids are all big Radio 1 fans online, big fans!” counters the BBC, or thereabouts.
2. Elsewhere at the Beeb, 6 Music continues to grow, rising 3.8% in the last quarter and reaching another audience high, 2.34 million listeners.
3. Capital FM retained its position as the biggest commercial station in London for the summer quarter in terms of reach. While its sister station Radio X now has 1.5 million listeners across the UK, a record high.
4. In terms of commercial radio breakfast shows in London, Capital leads there too with its Roman Kemp-fronted programme increasing its audience size. Kiss has the second biggest breakfast show, while the prime time shows on both Heart and Magic lost listeners year-on-year this time round.
5. The newish incarnation of Virgin Radio, launched on the digital radio platform in March last year, is starting to gain momentum, with a 61% year-on-year rise for the summer quarter meaning it now reaches over half a million listeners (556,000 in case you wondered).
