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Digital
Rara.com announces device, catalogue and market expansion
By CMU Editorial | Published on Tuesday 23 October 2012
Rara.com, the streaming service launched by the team behind B2B digital music providers Omnifone and subsequently spun off to become its own entity, has today made a number announcements regards devices, catalogue and reach.
The digital firm, which like Rdio and Deezer stresses the editorialised curation services it offers in addition to fully-on-demand streaming, today launches apps that will extend the platform to Windows 8 and Apple OS devices, including the iPhone and iPad. Previously Rara.com was available via the web and an Android app.
Catalogue-wise, new deals with various indie label aggregators, including Merlin, INgrooves Fontana, The Orchard, Believe Digital and VidZone Digital, take the service’s catalogue to eighteen million tracks. The service will also launch in seven new countries, meaning it is now available in 27 markets.
Rara.com does not offer a freemium version, either as a standalone service or promotional platform for its premium offer, and seems to have no ambitions to do so, though does offer a three month trial at one or two pounds a month (for web and web/mobile access respectively). Full rates are in line with most of its competitors, five pounds a month for web access, ten pounds for web and mobile.
Commenting on today’s announcements, Rara.com chief Nick Massey told CMU: “I am pleased to announce today that Rara.com has made a significant step-forward in the execution of its roll-out strategy and can now be enjoyed in more places, on more devices, with more music and with more partners. Rara.com gives you the music you feel like listening to without you having to know the name of every track you want to play. Our expert team of musicologists hand curate Rara.com’s channels and playlists bringing you music for every mood. Available today on web, Windows 8, iPhone, iPad and Android, Rara.com’s beautiful user interface makes it easier to play the music you love wherever you are, whenever you want, with no annoying adverts”.
