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Digital
Rara.com appoints new CEO
By CMU Editorial | Published on Monday 23 July 2012
Omnifone-powered streaming music service Rara.com last week announced the appointment of a new CEO, Nick Massey, most recently of business development consultancy Cadogan, and in the past CEO of EMEA for entertainment marketing agency Octagon. Based at Omnifone’s London HQ, Massey will oversee Rara.com’s global expansion as well as seeking to build brand awareness and subscriber base.
Confirming the appointment, Omnifone founder and Rara.com Chairman Rob Lewis told CMU: “Nick’s exceptional experience working in international consumer-facing and marketing oriented businesses is a real asset to Rara.com. Offering consumers a uniquely accessible proposition, Rara.com is growing fast and we’re thrilled to have Nick on board to direct the team, ensuring we continue to build Rara.com into a dominant force in music streaming”.
Massey himself added: “Music streaming is still in its infancy, with most people still not being addressed by existing services. Consumers want easy access to the music they love, from a brand they love, and that’s exactly what we will deliver at Rara.com. With Rara.com’s hand-curated music experience providing music for every mood and unlimited on-demand streaming across web and Android mobile devices in 20 countries today, we’re just getting started”.
