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Brands & Merch Business News Digital
Rara extends BMW alliance
By Chris Cooke | Published on Monday 9 December 2013
Streaming music firm Rara has announced an expansion of its previously reported alliance with BMW which will see the music set-up available in virtually all of the car maker’s new models, via the BMW ConnectedDrive Online Entertainment system.
Confirming the expansion of his firm’s BMW alliance, Rara CEO Jez Bell told CMU: “BMW Online Entertainment with Rara represents a step change in the way we consume music in the car; no more scratched CDs or dusty old tapes in the glove compartment, no more having to plug in your mobile. Just stream all the music you want, direct to your car with Rara”.
