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Business News Digital
Rdio launches in India
By Andy Malt | Published on Friday 16 January 2015
Rdio has launched in India, meaning it is now available in a total of 61 countries. It also claims to offer the largest catalogue of any service currently available in the Indian market, with 32 million songs.
In addition to its free personalised radio service, users in the country will be able to upgrade to the full on-demand service for 120 rupees per month – around £1.30.
CEO Anthony Bay said in a statement: “At Rdio, we’re focused on creating the world’s best music experience built around the listener. India is the fastest growing internet market in the world with one of the most vibrant cultures for music. We have built a strong local organisation here, which is now our largest office and team outside the US. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener”.
The streaming service launches in India off the back of its previously reported purchase of local service Dhingana. That company’s co-founder Snehal Shinde is now Rdio’s VP of Emerging Markets.
Shinde said: “Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India. Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world class product that delivers a global music service with a localised user experience for music fans in India and abroad”.
