Business News Digital

Rdio upgrades stream quality, partners with Bob Weir on audio initiative

By | Published on Tuesday 29 April 2014


Rdio has announced it has teamed up with Bob Weir off of The Grateful Dead to step up the audio quality of its streaming service. As part of the alliance, Rdio will start making its streams available in 320kbps AAC format, which is “roomier” apparently.

Now, that move isn’t an especially big gesture, as some of Rdio’s rivals already stream at that quality, but it’s just step one of a many stepped step-a-thon that aims to fill the ears of its customers with the best possible rate of bits. Or something like that.

Write Team Rdio in a bloggy post: “As part of our ongoing commitment to the artist community, Rdio will work closely with artists and labels from around the world to continue to raise the bar higher on streaming quality where sufficient network bandwidth exists, and to improve stream delivery in markets around the world where network quality and bandwidth are often inconsistent”.

“Through Bob Weir and his network of friends, from music legends to top emerging artists, we are looking forward to working together to ensure that Rdio delivers the best possible audio quality option to both artists and music fans. Stay tuned for upcoming announcements about this important and exciting venture”.

Good times. Though, as previously reported, Nordic streaming service WiMP is already someway ahead in this game having launched a FLAC-based super-duper high quality streaming option last year.