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Relativity buys stake in Downtown Records

By | Published on Thursday 27 March 2014

Downtown Music

American media company Relativity has bought a stake in US indie label Downtown Records through its own music division. And before you ask, “Who the hell are these Relativity guys of which you so flagrantly talk?”, well obviously they’re a content engine that has the unique ability to help other entertainment companies reach the next level. And if you’ve no idea what that means, I can only assume you’re not Relativity CEO Ryan Kavanaugh, which is a bit embarrassing.

It’s like Kavanaugh said when confirming his firm’s new alliance with Downtown Records and its founders Josh Deutsch and Terence Lam: “Relativity is a content engine that has the unique ability to help other entertainment companies reach the next level. In just eight years, Josh and Terence have built a cutting edge music business, and we are excited to provide new opportunities for their incredible talent as Relativity continues to grow”.

So there you go. Confirming the deal from his side, Deutsch told CMU: “Since 2006, Downtown Records has been dedicated to discovering and breaking today’s most exciting artists. Relativity is the ideal partner to fuel Downtown Records’ continued growth. Leveraging Relativity’s broad platform, Downtown will generate innovative new opportunities for artists, composers and music fans alike”.

As previously reported, last year Downtown Records split off from its namesake music publishing venture in a deal that put founders Deutsch and Lam back in charge. Artists the label is best known for working with include Gnarls Barkley, Cold War Kids and Duck Sauce.



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