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Relentless launches new dance imprint 21NHG
By Chris Cooke | Published on Friday 23 April 2021
The Sony-allied Relentless Records has announced the launch of a new dance music-centric imprint called 21NHG which has a first release already on the streaming services – ‘Deeper’ by Leftwing:Kody, featuring Darla Jane – and two other signings confirmed: Ejeca and Higgo.
The new venture will see Relentless collaborate with the London venue co-owned by the label’s founder, Shabs Jobanputra, that being the Notting Hill Arts Club, which you will find at 21 Notting Hill Gate (or 21NHG if you’re short on time).
They say of the new imprint: “The teams behind Relentless and Notting Hill Arts Club will use their extensive background of supporting artists, with a strong focus on amplifying the next generation of UK and global talent in the dance and electronic genre”.
Relentless Records MD Ben Coates adds: “21NHG is a natural progression, building on what has already been a very successful few years for the label. Our aim is simple – to sign and develop the best dance and electronic talent and release fantastic records. The journey begins today with Leftwing:Kody, and our new signings Ejeca and Higgo in the coming weeks”.
Commenting on working with 21NHG, Leftwing:Kody say: “It was great working on this record with Darla, the song came together really naturally, and we are excited to get this released with the 21NHG team for their debut release”.
