Business News Deals Digital Labels & Publishers

ReverbNation announces SESAC alliance

By | Published on Wednesday 25 March 2015


Direct-to-fan platform ReverbNation has announced an alliance with American performing rights society SESAC which will see the rights body participate in an artist development incubator that the D2F service is developing.

It seems that SESAC will use ReverbNation’s platform to scout promising new talent which it might want to represent, the privately-owned performing rights organisation reckoning that songwriters get various benefits if they join its club, rather than allowing bigger American collecting societies BMI and ASCAP to represent their song catalogues to public performance licensees Stateside.

Confirming the alliance, SESAC CEO John H Josephson said: “ReverbNation has built a very powerful curation capability which enables it to look across its millions of songwriters and identify exceptionally talented new creators that can benefit from membership in SESAC. We are looking forward to working closely with these artists”.

Meanwhile ReverbNation’s Simon Perry added: “The SESAC initiative has great potential and we look forward to sharing the news with the ReverbNation artist community. Inclusion in SESAC will offer significant value to those selected to participate”.