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Digital
Rhapsody rolls out Napster into fourteen more European countries
By Chris Cooke | Published on Tuesday 4 June 2013
US-based streaming music company Rhapsody is stepping up its European operations by going live in fourteen more countries, including Austria, Belgium, Denmark, Finland, France, Ireland, Italy, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland and The Netherlands.
As in the UK and Germany, where the firm already operates, the new services will trade under the Napster brand which Rhapsody acquired in 2011, management at the American digital music firm still refusing to rebrand all their services under the one Napsody name, despite us kindly creating them the logo for such a move.
Needless to say, Napster Europe will distinguish itself from all the other players in the crowded streaming music market by offering better discovery and localised content, just like they all do. Pricing will follow the standard ten euros (well, 9.95) a month for unlimited online and offline streaming via mobile and PC.
Confirming the European roll out, Rhapsody President Jon Irwin told CMU: “Our goal is to deliver to music fans the most flexible and personal way to discover music, whether that’s through the latest release from international superstars or new albums from emerging local artists. As we expand Napster’s global footprint, we’ll continue to emphasize partnerships as the primary strategy to bring Napster to a wider audience on their favourite devices, no matter where they are”.
