And Finally Artist News Releases

Rick Astley marks Never Gonna Give You Up’s 35th anniversary with new animated video

By | Published on Thursday 26 May 2022

Never Gonna Give You Up animated video still

To mark the 35th anniversary of the song’s original release, Rick Astley has posted a new animated video for his 1987 single, ‘Never Gonna Give You Up’.

“Last year we had the idea for a frame-by-frame animated remake of ‘Never Gonna Give You Up’”, explains Astley. “After a lot of hard work, it’s finally ready and I love it!”

The track’s original video now has over 1.2 billion views on YouTube, thanks in no small part to ‘Rickrolling’ meme. This, as you must know – it’s been around for fifteen years after all – is a game of tricking people into watching the original ‘Never Gonna Give You Up’ video.

In case you’ve somehow blocked all memory of the meme from your brain, let me remind you: the sender basically posts a link, convincing the recipient that it will take them to a certain piece of content, or information, or maybe a super duper new animated video. The recipient then clicks on said link only to discover that they’re actually watching a 1980s Astley shimmying around a factory.

The new video was created by 50/50 Mediahouse, the production company set up by Astley’s manager Lene Bausager. The audio is taken from the newly remastered edition of Astley’s debut album, ‘Whenever You Need Somebody’, which came out last week.

Astley is set to tour the US with New Kids On The Block, En Vogue and Salt N Pepa this summer, before returning to play the Kelvingrove Bandstand And Amphitheatre in Glasgow on 10 Aug.

Now, watch the new animated ‘Never Gonna Give You Up’ video here.