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Rob Wells joins Crowdmix

By | Published on Monday 5 October 2015

Rob Wells

Former Universal Music digital chief Rob Wells has joined Crowdmix as its Global Chief Commercial Officer and CEO for The Americas. Crowdmix is another one of those ill-advised attempts to create a social network for music fans.

The company aims to “unify the currently fragmented social media landscape around music” by fragmenting people’s interest in music off from every other aspect of their lives. It has so far raised $20 million in funding to help do this, and expects investors to cough up another $20-30 million before the year is out. It then plans to launch an app in the first quarter of 2016.

Crowdmix founder Ian Roberts said in a statement: “This appointment massively strengthens our senior team. Rob has been one of the most high profile and respected music industry executives of recent years with a well-deserved reputation for innovation and forward thinking. Bringing talent of his calibre into our team is thrilling and demonstrates our ambition for Crowdmix”.

Rob Wells added: “Initially sceptical, I quickly became incredibly excited by the scale of Crowdmix’s ambition, its ridiculously talented tech team, music industry support, strong funding and vision to give fans the social experience they crave. Helping build something truly unique is a very exciting proposition and I am looking forward to revealing more about our platform and plans as we move closer to launch early next year”.

Wells announced his departure from Universal in February, later showing up as an advisor for marketing data platform Revelator and music content maker LoveLive.