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Rolling Stone set to rival Billboard with new US charts
By Andy Malt | Published on Wednesday 8 May 2019
Music magazine Rolling Stone is set to go head to head with American industry title Billboard by launching its own music charts for the US. The move follows Penske Media Corporation taking full control of the media brand earlier this year.
The magazine plans to offer a number of charts, including direct rivals to the Billboard Hot 100 singles chart and the Billboard 200 albums countdown. PMC reckons the Rolling Stone charts will be way better though, because they’ll be updated daily, rather than weekly, and will have a deeper analysis of streaming data. There’ll also be completely transparent methodologies used to compile the lists, the media firm says.
While Billboard uses stats outfit Nielsen to crunch its numbers, Rolling Stone will use Alpha Data – formerly known as Buzz Angle – a company in which PMC invested last year.
“PMC’s strategy is to constantly evolve our brands and products across media platforms”, says the company’s CEO, Jay Penske. “What’s imperative and exciting about our new Rolling Stone Charts is that they will present a transparent, granular and real-time quantification to accurately reflect listeners’ evolving interests and give insight into worldwide trends”.
The new charts are set to launch on Monday. As well as the singles and albums charts, Rolling Stone will also launch the Rolling Stone Artist 500 ranking of most-streamed artists, the Rolling Stone Trending 25 and the Rolling Stone Breakthrough 25.
