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Rough Trade confirms its New York store is moving to the Rockefeller Center

By | Published on Wednesday 12 May 2021

Rough Trade

Independent music retailer Rough Trade has confirmed that its New York store is relocating into Manhattan. It will open a new shop at the NYC’s Rockefeller Center next month.

Commenting on the move, Rough Trade Retail co-owner Stephen Godfroy says: “Following the impact of COVID-19, Rough Trade’s decision to relocate reflects a wider reimagination of cities worldwide. Manhattan has a glorious history of great record stores. Now there’s an exciting present as well. The opportunities afforded by the pandemic in the reconfiguration of central city districts have brought us, counter-intuitively, to the heart of New York, an area barren of record stores for years. But Rough Trade’s instinct has always been to surprise!”

Meanwhile, EB Kelly at Tishman Speyer, which owns the Rockefeller Center, adds: “It is especially fitting to welcome Rough Trade to their new home at 30 Rockefeller Plaza, which originally was known as the RCA Building, where phonographs and records played such an important role in the building’s history and are ingrained in its DNA. The Center prides itself on presenting best-in-class experiences and offerings that can only be found here, and Rough Trade is an incredible addition to our campus as New York’s leading 21st century expression of music and vinyl culture”.

London-based Rough Trade first opened a New York store in 2013 in Williamsburg. The new store in Manhattan will be smaller but, says the retailer, with the move the company is “downsizing on scale but upsizing on ambition and reach”.