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Samsung and Universal aim to boost music discovery with Music Galaxy Thursday
By Andy Malt | Published on Friday 12 March 2021
Back in 2015, the shift to a global new release day for the entire music industry brought us New Music Friday. And despite how silly a thing that seemed at the time, it’s still here and a thing people talk about. People like it when things are categorised. What does that tell you? They might like more. So, welcome Music Galaxy Thursday.
A new partnership between Samsung and Universal Music’s UMG For Brands division, Music Galaxy Thursday is an initiative to group together content from a variety of new and emerging artists. It will see those artists and Samsung itself sharing things such as live performances, Q&As, digital stickers and more on the #SamsungMGT hashtag.
The whole thing was launched last night by Yungblud, during his own YouTube show, ‘The Yungblud Show’. Introducing fans to the sort of delights they can expect from the full MGT experience, he brought on emerging artist Renforshort to perform her 2020 single ‘I Drive Me Mad’.
“I’m so excited to partner with Samsung on this new rock and roll idea of showcasing new badass incredible artists”, says Yungblud. “I think #SamsungMGT is a sick idea and I can’t wait to meet the artists that they showcase in the future. Turn up the noise!”
Renforshort adds: “I’m so beyond thankful to Yungblud and Samsung for including me in ‘The Yungblud Show’ and Samsung’s Music Galaxy Thursday. As we all know it’s been super weird circumstances and a lot of artists haven’t been given the opportunity to perform, and I’m so happy I get to do that and show my music to new fans across Europe and the world! I hope people have fun with my music and like what they hear!”
Whether this will become, as Samsung are hoping, “your new music ritual”, remains to be seen. With a focus on music from across Europe (although Renforshort is actually Canadian), artists selected to take part in the initiative over the coming weeks include Spain’s Natalia Lacunza and Italy’s Madame.
“I’m so pleased that Samsung gave this much-needed space to emerging artists, to speak and to shine – and I’m so happy to be part of it”, says Lacunza.
Meanwhile, Madame adds: “I still can’t believe I’ve been selected as one of the artists to take part in Samsung Music Galaxy Thursday! Such an incredible opportunity to get in touch with fans all around Europe. My song ‘Voce’ is about finding one’s identity – your ‘voice’ – which I think is something people outside of Italy will relate to as well, so I’m grateful to be able to share my message beyond my country’s borders”.
Watch last night’s edition of ‘The Yungblud Show’ here (Renforshort shows up about 35 minutes in):
