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Sandbag moves into retail distribution with Sigur Rós
By CMU Editorial | Published on Monday 7 November 2011
Artist services company Sandbag, which offers online-based merchandise, ticketing and direct-to-fan marketing services, has announced a new project with Sigur Rós which will see it also oversee the distribution of physical product into retail outlets. Sandbag will oversee the distribution of ‘Inni’, Sigur Rós’s new live film/album project which is released this week.
Confirming his company’s move from online fulfilment services into physical distribution, Sandbag Director Christiaan Munro said last week: “Extending our reach out into retail is the logical next step in our vision of enabling artists to take control of every aspect of their careers – but with the reassurance that that they have one company and one point person to coordinate it all. For the first time artists can be truly independent”.
Sigur Rós co-manager Dean O’Connor added: “Sandbag’s service offering in merchandise, ticketing and D2C is already second-to-none. We have worked together since 2003 and are delighted to pioneer with them this entirely new approach to a worldwide music release”.
