Business News Deals Digital Media

SBTV launches a news channel with the PA

By | Published on Thursday 21 January 2016

SBTV News

Forget the music everybody, we all know it’s all about the news in 2016. And not silly old music news. No, proper news. Politics, technology, celebrity, soup. So, at least there’ll still be a place for your old friend CMU.

Anyway, “digital music discovery platform” (their words) SBTV has announced it is marking its tenth anniversary by launching a new news channel, to be called SBTV News, and to be powered by The Press Association’s Snappa service, which is an actual thing, apparently.

Shifting SBTV ever more into Vice’s territory, the news channel will, of course, be pitching itself at younger online viewers, with “showbiz, games, tech, politics, sports and entertainment” all set to be covered. Oh, and “music” too. So perhaps there is still a bit of mileage in music news. And to think, I’d already redesigned the CMU Daily around soup types.

Says SBTV founder Jamal Edwards: “SBTV News will be a fantastic opportunity to expand on our existing service which already covers the most important breaking music news on the web. Partnering with the PA allows our Editor-in-Chief, Ash Houghton, and his team to significantly expand the remit of the news we can cover, including sport, politics, and wider entertainment news. This is something I’ve been very keen to do for a while”.

Over at the PA, CEO Clive Marshall added: “We are very excited to have formed this digital partnership with Jamal Edwards and SBTV, which will combine the multimedia content, resources and experience of PA and the unique strength among young audiences of SBTV. We see this is as great opportunity to gain insights into the needs of youth audiences and to ensure our services are relevant for this demographic”.



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