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Business News Media
SBTV might transfer to real TV
By Aly Barchi | Published on Thursday 6 November 2014
Jamal Edwards, founder of UK-based ‘online youth broadcaster’ SBTV, has confirmed he’s looking to translate the franchise to real-life, old-style television. Out to all the nans locked in.
Going over his plans with Broadcast this week, Edwards said he was already in talks with Channel 4 to repackage existing SBTV content for the broadcaster’s ‘Shorts’ series on 4OD. But as well as video-on-demand services, he also hopes to make programmes to go out on conventional telly channels, and to help make that happen he’s hired Tammy McKendrick, formerly of TV production firm Lemonade Money, to be SBTV’s Head Of Production.
He says: “In the past people have twisted what I’ve said – I certainly don’t think TV is dead. I’m trying to create multiplatform ideas that support TV. I want something really good that lives on TV but has a strong digital element as well”.
Parallel to all that, Edwards also intends to triple the viewing figures of his online content from around 500,000 to 1.5 million per video, and has plans to expand the SBTV brand beyond music to “sports, gadgets and comedy”, by signing on new sponsors, and, apparently, speaking to Lenny Henry. On the comedy front presumably.
So basically it’s all in the very early stages at the moment. Still, neither Rome nor grime were built in a day.
