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Secret 7″ confirms £41,500 raised for War Child via this year’s programme

By | Published on Tuesday 20 May 2014

Secret 7"

Organisers of the Secret 7″ project have announced that this year’s initiative raised £41,500 for War Child, taking the total raised for the charity by the programme over the last three years to £105,000.

One of the real standout elements of Record Store Day, as much previously reported, the Secret 7″ venture puts white label seven-inch singles from seven musical acts inside 700 one-off record sleeves created by a range of artists and designers. This year’s cover makers included Jake and Dinos Chapman, Antony Gormley, Paul Smith, Massive Attack’s Robert Del Naja, Stanley Donwood, Alex Chinneck, Fred Butler and Pete Fowler.

The sleeves are exhibited in early April, and then sold for £45 a piece on Record Store Day, the neat twist being that buyers don’t know whose artwork or whose music they are buying at the point of purchase. So collectible have releases from the initiative become, that this year people reportedly started queuing 36 hours ahead of doors opening to be first in line.

Confirming how much War Child would receive from this year’s project, the man behind Secret 7″, Kevin King, told CMU: “I’m thrilled. The project could not have gone any better in 2014. Each year I’ve felt as though the previous one would be difficult to top, and I’ve thankfully proved myself wrong each time. Secret 7″ continues to grow and develop in every area and to surpass £100,000 feels very special. A big thank you to everyone who supports the project in so many ways; our partners, our sleeve designers and purchasers and volunteers. I am already looking to 2015 and the challenge to make Secret 7″ even more special”.

Meanwhile War Child’s Director of Music, Marketing and Communications Ben Knowles told CMU: “War Child is thrilled to have been part of Secret 7″ this year. It’s huge success will save and change the lives of hundreds of the world’s most vulnerable children. The £41,500 raised this year will directly enable us to take children living with the brutal effects of conflicts in places likes Syria and Central African Republic away from danger and into safe spaces, where we can give them the care, education and hope they need for a better future. Without Secret 7″ and the support of all who gave their time, creativity and money, these children would not get this life-changing help. Thank you.”

You can see this year’s Secret 7″ cover designs in the online gallery here.



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