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Digital
Semetric announces developments and expansion
By Chris Cooke | Published on Tuesday 2 July 2013
Musicmetric owner Semetric has announced developments and expansion enabled by the firm’s previously reported £3 million in new funding, secured at the start of the year.
In particular, a host of new features are being added to the Musicmetric Pro analytics service, which crunches online data to help labels and managers plan marketing, advertising, touring and A&R activity. Amongst the developments will be closer integration of streaming and sales data from the likes of iTunes, Spotify, YouTube and Vevo alongside social media and file-sharing metrics.
Meanwhile the company has also announced a reorganisation of its management team, with European expansion to be led by Jurgen Van Leeuwen, Alex Crickmay and Eli Shapiro, who respectively bring research, music business and IT experience to the table. In North America former Maverick Records GM Daniel Savage will lead, with support from LA-based ex-Nielsen man Mark Tindle and, in New York, Liz Cimarelli, who joins from music library firm MusicMind.
The team is still led by Executive Chairman Jeremy Silver and CEO Gregory Mead. The former told CMU: “The entire industry is on a learning curve, finding new ways to use its valuable data in different parts of the business. We’re focused on making Musicmetric Pro the most robust and dependable means by which executives form their decisions. We are increasing our user-base daily across the US and Europe. Bolstering our senior team with such experienced executives is helping us underpin our success alongside continued, iterative product development, all of which lays the ground for our future entry into other entertainment verticals”.
