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Business News Deals Digital Labels & Publishers
Sentric announces partnership with Beatport
By Chris Cooke | Published on Wednesday 28 October 2020
The Sentric Music Group has announced a partnership with Beatport which will see the music publishing firm directly license its repertoire to the dance music platform. Meanwhile Beatport will promote Sentric’s rights management services to the dance music community.
Creators of electronic and dance music have often missed out on royalties – especially on the composition rights side – due to a lack of knowledge and understanding in that community of how copyright works, and the fact that when you create a piece of electronic music there are two sets of rights at play, one in the recording itself, the other in the composition (or ‘song’ if you prefer).
Some collecting societies and music publishers have been making an effort to educate that community in recent years, and that includes Sentric, especially since it ramped up its operations in the dance music space by acquiring a stake in electronic music publisher Black Rock back in 2018.
Through the new alliance with Beatport, the dance music platform will be encouraging electronic music creators to sort out their composition/song rights by signing up to Sentric. It will then log those rights with collecting societies around the world, and also directly license the mechanical rights of those works to a whole load of digital platforms.
Talking of Sentric directly licensing mechanical rights in the works it represents to digital platforms, the new partnership with Beatport also includes a direct licensing relationship between it and the publisher, similar to those Sentric already has with other download and streaming services.
By directly connecting to collecting societies around the world – and by utilising direct deals with platforms like Beatport – music creators generally get paid their royalties a lot faster and more accurately than if they just rely on their home collecting society and the collective licensing system.
And, of course, they’ll definitely see an uplift in revenue if, in the past, they’ve forgotten about their composition/song rights entirely.
Sentric also points out that dance music labels that get involved in the composition/song rights of artists they sign – which is more common in electronic music – can also benefit from its network and direct licensing deals.
Commenting on the new partnership, Sentric’s Mark Lawrence says: “Our aim is to ensure every electronic music artist, producer and label has the opportunity to enter a publishing deal that’s right for them and for those already published by us, to increase the speed and value of royalties paid”.
“It’s not acceptable for creators to wait two or three years to be paid”, he goes on. “By partnering with Beatport and collecting from the store directly, we are able to invoice for and pay our clients quarterly. Offering our service to every artist and label currently selling music on Beatport will close electronic music’s publishing deficit and provide the solution that our community deserves”.
Beatport’s Director Of Industry Relations, Susan Gloy-Kruse, adds: “Sentric is one of the most forward thinking successful independent music publishers in the world. This deal empowers the community we work so closely with to more efficiently and effectively tap into an important revenue stream in a way that is seamlessly integrated into the Beatport ecosystem. We are THRILLED to be able to offer this new service to our clients”.
