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Sentric Music hires Ally McCrae
By Andy Malt | Published on Friday 8 May 2015
Rights management firm Sentric Music has announced former Radio 1 presenter Ally McCrae as its new Head Of A&R & Strategic Development. The role will see him scout for new talent and maintain relationships with existing songwriters on the company’s books, as well as overseeing commercial partnerships.
Director of Music Services Simon Pursehouse said this: “We’re utterly delighted to add Ally to the team here. Alongside managing Prides he was able to see how Sentric works from the user perspective which has given him a deep understanding of who we are and what we’re aiming to achieve. Also, with his previous work at BBC Introducing he has consistently shown his expert knowledge of the emerging music market and I’m excited to see what opportunities he can generate for the business”.
McCrae himself added: “I’m really bloody chuffed to be working with Sentric, a company I’ve respected and worked with for years. They offer something truly unique to the industry and, at the root of it, it’s a company full of people who genuinely give a crap about the artists and their careers. Sentric can, and has, helped out some amazing acts at crucial points in their careers, something that I’m well excited to be involved with”.
