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SFX confirms new series of international beach festivals, Corona SunSets
By Aly Barchi | Published on Friday 23 May 2014
As made official at this year’s International Music Summit in Ibiza, EDM giants SFX Entertainment has announced a new international series of dance festivals on beaches named: Corona SunSets. So kind of like a Tequila Sunrise, only more of a lager-based twilight experience.
The ‘beach’ bit of the idea, by the way, is high on the agenda, since all the festivals will bear a ‘Save The Beach’-style message promoting beach preservation, thanks to a link-in with the Foundation Of Environmental Education’s Blue Flag Initiative. And you thought dance music was all about raving and taking drugs. Shame on you.
As well as SunSet events in Mexico, Canada and Spain, SFX, in alliance with Corona and Beatport, is also throwing a great British beach party on the sands of Weston-Super-Mare on 5 Jul, featuring a Disclosure DJ set, and appearances by Annie Mac, MK, Eats Everything and Sinden. And hey, Bestival has its own stage, too, with B Traits, Kidnap Kid, TCTS, Lxury and Tieks all swinging by.
Limited early bird tickets to the Weston-Super-Mare edition are available here, and an excitable statement from SFX’s CMO Chris Stephenson is available here…
“We’re thrilled to create this new beach concept. At any moment of the day, SunSets has its own special charm. We use Mother Nature’s own magnificent fireball as a natural backdrop for the pivotal moment of the event – the sunset. As shadows grow longer and the sun lights up the evening sky, the music gradually shifts from deep melodic, easy tunes to a more up-tempo beat”.
