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Digital
Shazam passes 100 million users
By CMU Editorial | Published on Tuesday 7 December 2010
Shazam announced yesterday that it now has over 100 million users worldwide, which means the music recognition system has added 25 million users in the last six months alone. The ten year old service has gained considerable momentum, of course, since it went the free-to-use use smartphone app route. Originally the service was billed through a pretty expensive SMS message. The service is now funded by advertising and up-sell downloads.
Shazam chief Andrew Fisher told reporters yesterday: “Shazam’s growing popularity and ubiquity has established our leadership position as the best way for consumers across the globe to discover, engage with and share new content via their mobile phones”.
Last week Shazam announced a new ad package called Listening Screen Takeover which gives advertisers much more exposure within the company’s app. Universal Music have block booked the new ad spaces until mid-January.
