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Signature Brew aims to improve gig attendance with ale
By Andy Malt | Published on Thursday 28 January 2016
Beer company Signature Brew, best known for its collaborative ales with various musicians, has partnered with Independent Venue Week to launch a range of canned beers. The company is apparently hoping that offering better beer at small gigs will convince more people to attend them.
“Independent venues are under threat with many of music’s most iconic sites pushed to the brink”, says Signature Brew co-founder Sam McGregor. “Drinkers are more discerning than ever and we believe Signature Brew’s ethos of pairing music and brewing offers the perfect opportunity to put quality beer in the hands of fellow music lovers”.
He continues: “That’s why we’ve partnered with Independent Venue Week for the exclusive launch of our new range of canned beers. The 330ml cans are allowed into venues that our bottles aren’t, plus they’re safer and they keep the beer fresher. If venues offer high-quality beer, fans will arrive earlier, and stay longer – and, let’s face it, who doesn’t want to watch their favourite band with a delicious beer in hand?”
Independent Venue Week is happening RIGHT NOW, by the way. We are totally in it.
