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Simon Cowell launches Latino telly talent show

By | Published on Thursday 15 May 2014

La Banda

Simon Cowell and Sony’s JV media-farm Syco Entertainment has ‘created’ a new ‘Popstars: The Rivals’-style American TV talent series designed, in this case, to find the ultimate Latino boyband.

The show is titled ‘La Banda’ (or ‘The Band’), and will scan the USA, Mexico, Central America, South America, the Caribbean and Puerto Rico for aspiring male pop vocalists. The star prize is a joint contract with Sony Music Latin and Syco Music.

SiCo says this of the new franchise, which will first air on Spanish-speaking network Univision in 2015: “I’m delighted to be partnering with Univision on this new format. They are fantastically ambitious and most importantly for ‘La Banda’ they are totally focused on discovering and creating the next music superstars. There is a huge opportunity for this band and we are going to be giving the power via this show to the millions of teenage fans”.

Reciprocating in kind, Univision’s President Of Programming And Content, Alberto Ciurana, said: “Univision’s collaboration with Simon Cowell’s Syco Entertainment is part of our commitment to innovation and to raising the bar in entertainment for our audiences and partners. ‘La Banda’ will tap into Hispanic America’s passion for music unlike any other program on television and will bring millions of fans the next international musical sensation”.