This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Media
Sky to launch music talent show
By CMU Editorial | Published on Friday 30 April 2010
Sky One have announced their intent to launch an ‘X-Factor’ rival with a new talent show franchise to be called ‘Must Be The Music’. I think the idea is that this will be more about ‘musicians’ than just ‘singers’, though don’t quote me on that, the press release isn’t clear and I don’t care enough to phone them up and ask. I do know open auditions will begin next month, and that the overall prize is a £100,000 cash fund plus “creative support and promotional advice”.
Sky One’s Duncan Gray seemed most keen to stress that winners won’t be saddled with having to work with Simon Cowell and his Sony record label. He told reporters: “‘Must Be The Music’ will give the rich stream of untapped, creative music talent in Britain that’s screaming to be heard the chance to succeed on their own terms without signing away their soul to do so. At last here’s a chance for the huge variety of unrepresented new talent to showcase real music and grow as an artist both creatively and financially”.
