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Smernicki becomes Polydor’s chief digital man
By CMU Editorial | Published on Wednesday 17 December 2008
Universal have announced the promotion of Paul Smernicki to the job of Director Of Digital and D2C (that’s ‘direct to consumer’, in case you wondered) for its Polydor division.
Confirming the appointment, Polydor’s GM of Marketing Karen Simmonds told reporters: “Paul’s progression from press officer, to one third of the original Fiction triumvirate, to head of digital and now director is testimony to his dedication and energetic approach to all things Polydor”.
Smernicki is one of a number of new appointments at the Universal division. John Leahy, previously GM for Domino Records, will join the major as Marketing Director for Polydor Associated Labels, while existing Polydor staffers Liz Goodwin, Kelly Ridgway and Sam Seager have become Marketing Manager, Product Manager and Marketing Co-ordinator respectively.
